SEMRush is the (not so) secret weapon of smart marketers and website owners that rank high on Google.
What is it?
SEMRush is the perfect software for marketers who want to get more traffic, rank higher on search engines, and increase their website’s online visibility.
You can use SEMRush to manage various aspects of digital marketing:
- SEO, keyword research, and backlinks
- Advertising
- Social Media
- Content Marketing
- Competitive Research
Each of these areas is different toolkits inside SEMRush.
What that means is it’s a suite of tools designed to help you with your online marketing efforts.
Who is SEMRush for?
SEMRush is used by brands of all sizes—from freelancers and agencies to big enterprises.
If any of these are your goals, then SEMRush is for you.
- Increase website traffic
- Rank higher on search engines
- Minimize the number of tools you’re using and paying for
- Manage your social media accounts
- Monitor competitor websites and online presence
- Create high-quality content
- Get more backlinks
SEMRush allows you to do all these and more.
Biggest Problem Facing Marketers Today
Marketers often make decisions that affect the business for a long time—whether that’s your employer, client, or your own business. One of these important decisions is deciding which digital marketing software to use.
Oftentimes, decision-makers break down the different aspects of digital marketing and find tools to help them in that particular aspect. Unfortunately, this approach is short-sighted. While there may be some benefits early on, you’d soon find limitations that we’ll go over below.
For organizations that are serious in increasing their presence online, their digital marketing technology stack usually goes like this:
- SEO software — keyword research, site audit, backlink analysis
- Social media scheduler — scheduling posts across multiple networks, engaging with fans and followers
- Backlink outreach tool (advanced) — includes tools for bulk email scheduler (not an email marketing software) and finding emails to reach out too
- Social media post recycler/evergreen poster (advanced) — helps with reposting/reusing the same posts across all networks
There is plenty of individual software to address very specific needs that you may have. While it may make sense from an individual contributor’s perspective, this approach is terrible from a business perspective.
Why You Shouldn’t Have Individual Software to Handle Specific Problems
There are a lot of reasons why you shouldn’t use every software imaginable for everything you need to do to improve your presence online.
Limitation #1: Pricing
The first issue is the price.
You will most likely end up paying more money individually than finding a solution that has everything, or at least, most of what you need. Sure, it may make sense when you’re starting out. But if you are looking to scale really quickly or currently in a rapid growth mode (or in an unexpected growth spurt), it’s best to use an all-in-one solution and multiple individual ones.
Unfortunately, you don’t get to feel this at the beginning. In fact, you might not notice this until after a year or when there’s a change in personnel in your business.
They’ll later point out about inefficiencies and redundant features in all your different software. The main reason for this is as you grow, you typically also have to upgrade your licensing subscription—which consequently adds more features to your software.
Bottom line: you may end up paying for more.
Limitation #2: Licensing and User Access
Another problem that you’d encounter is the licensing option, which is a bit related to the pricing concern above. As you already know, most software today is priced per user.
Sharing login credentials is against the terms of use and, frankly, a huge security risk. This may not have happened to you yet, but with the increasing incidents of cyber security and hacking, it’s only a matter of when not if.
Or looking at it differently, in the words attributed to Cisco CEO John Chambers:
There are two types of companies: those who have been hacked, and those who don’t yet know they have been hacked.
Limitation #3: Integration and Reporting
The next issue you’d soon realize is the zombie approach—piecing multiple software as one—is very inefficient.
Today’s work doesn’t’ work in a silo anymore. In fact, the more integrated your teams are, the more value they can bring to customers.
That’s why there’s an increasing trend in aligning marketing and sales and customer service. That’s also why you should not continue siloing your individual marketing tasks.
Doing so will limit your ability to know which ones actually deliver the most value and contribute to your business’ bottom line.
All these are reasons why you should look into an all-in-one software like SEMRush that can handle all your needs.
