SEMRush Competitive Research

Spy on your competitors, gain insights, steal their best strategies.

What is it?

The SEMRush Competitive Research solution is part of the SEO Toolkit. It allows you to find the strengths and weaknesses of any website.

It is composed of various tools:

  • Domain Overview
  • Traffic Analytics
  • Organic Research
  • Keyword Gap
  • Backlink Gap

Researching your competitors helps you understand the industry better, learn what’s working and what’s not, and use this analysis to beat them.

When should you use Competitive Research?

Use the competitive research tools if you want to:

  • reveal the most popular products, services, and content of your competitors
  • analyze any website traffic
  • identify their best-performing channels
  • determine gaps in your marketing strategy
  • Look at your competitors’ organic performance
  • efficiently reach a new market, based on audience interests, demographics, and overlap
    find growth opportunities

The competitive research tools provide you actionable data to make informed business decisions.

Specific Use Cases

To learn more about how you can use the competitive research tool in SEMRush, check out the following posts:

Table of Contents

Use Cases