SEMRush Content Marketing Toolkit
Create SEO-optimized posts, improve existing content, and scale your content marketing
What is it?
The SEMRush Content Marketing Toolkit is a suite of tools designed to help you create content that resonates well with your audience and ranks high on Google.
It is composed of various tools to help you create new and audit existing content:
- Topic Research
- SEO Content Template
- SEO Writing Assistant
- Brand Monitoring
- Post Tracking
- Content Audit
High-quality content is at the heart of every online strategy—from your website and blog posts, email, social media, and ads. The SEMRush Content Marketing Toolkit helps ou build excellent content easily and quickly.
When should you use the Content Marketing Toolkit?
Use the content marketing tools if you want to:
- Find a topic that resonates with your audience
- Create a content calendar to keep track of your tasks and deadlines
- Write an SEO-optimized article
- Optimize new or existing blog posts or pages
- Keep track of public mentions of your brand
- Track the performance of your guest posts (or your competitors’)
- Revise and improve your existing content
All these tools help you get more traffic, rank higher on Google, and increase your overall brand visibility.
Specific Use Cases
What are you trying to achieve?
The SEMRush Writing Assistant (SWA) is the companion of the SEO Writing Template. It helps you write an SEO-optimized article by performing real-time checks against the recommendations in the SEO…
The SEMRush SEO Content Template is an AI-assisted content marketing tool that enables marketers to create SEO-optimized articles every single time. It is part of the SEMRush Content Marketing Toolkit. Does…
Creating high-quality content is a problem most marketers and content creators face. You know that content creation is vital for long-term sustainable growth. But it’s hard to create content that…
I already have an SEO tool, why do I need the content marketing toolkit?
An SEO tool provides you keyword metrics such as search volume, keyword difficulty, and backlinks. It doesn’t tell you which topics or titles are performing well on organic searches.
For example, the Topic Research tool analyzes the top 10 search results on Google per subcategory and displays the relevant questions asked within each grouping.
You can use this to find alternative angles and/or as different sections in your content.
How do the SEO Content Template and Writing Assistant work?
SEMRush’s SEO Content Template (SCT) and SEO Writing Assistant (SWA) work together by helping you write the perfect piece of content that will perform well on search engines.
The SEO Content Template is an AI-assisted content marketing tool that gives you recommendations to follow based on the top 10 rivals on Google.
You simply enter a keyword (or a couple) and it will give you recommendations on other semantically-related terms to use, which domains to get backlinks from, suggested length, and what other types of content do you need (e.g. a video) if you want to rank on page 1 of Google.
The SEO Writing Assistant helps you implement the recommendations in the SCT by showing you scores on readability, SEO, originality, and tone of voice.
And because of its downloadable Word document and integration with Google Docs, you can easily scale your content creation by handing over a .doc copy or a link to your Google Docs to your writers.
What else can I do with the Content Marketing Toolkit?
Apart from helping you create high-quality content and scaling your content production, you can use the tools to track your guest posts on other websites.
You can also perform a Content Audit quickly. After you connect your Google Analytics and Google Search Console accounts, you can prioritize which ones to update based on pre-defined criteria (or create your own).
How do I access the Content Marketing Toolkit?
You can find the tools by selecting the Content Marketing Toolkit under the dropdown.
Take note that there are limitations to both the free plan and pro plan when it comes to accessing the Content Marketing Platform.
If you want to fully utilize the content marketing toolkit, the guru plan works best.
Get Started with SEMRush
SEMRush is the ultimate marketing toolkit. It has everything you need to manage your digital marketing activities—from SEO tools like competitive research, backlink analysis, to content marketing and social media management.
After you sign up for a free trial, email me at [email protected](dot)com if you want to receive daily emails on how you can maximize your SEMRush trial.
Note that this is for a Guru plan.
I cover the following topics:
- Perform a site audit to fix your on-page SEO and other technical errors that are holding you back from improving organic traffic and rankings
- Research keywords to write about
- Uncover hidden opportunities your competitors are neglecting and steal this traffic from them
- Plan and create SEO-optimized content
- Analyze your link profile and disavow toxic links
- Perform link building outreaches
- And many more