Google Tag Manager (GTM) is a free tag management solution by Google. It allows you to implement new technology to your website without the need to know coding nor rely or wait on developers to implement your code snippets.
Most modern softwares require you to install a javacript code on your pages—from tracking software like Google Analytics and Facebook Pixel to chatbots like ManyChat.
But relying on programmers or IT in bigger organizations adds more friction and delays the implementation of new technology. It also prevents you from testing and modifying anything yourself. And as a marketer, you know that time is precious. The faster you can launch new technology, test, and collect data, the better it will be for your entire organization.
GTM skips all these hassles by installing the snippet of code on all your pages. Then, every new technology you want to add later on, you add it inside the Google Tag Manager interface.